Original concept comp for presentation..
Original concept art for presentation.
Examples of use throughout the BGCA universe.
Copy writer: Mitch Obatake Director: Peter Lang
boys & Girls club of America
GREAT FUTURES START HERE:
Boys & Girls Clubs of America have a fantastic mandate, an incredible program and a solid track record. What they lacked was a unifying symbol. Something that was both metaphor as well as a reminder that unlike most other youth advocacy groups, BGCA are real physical places.
So we pitched them the idea of the blue door. They loved it and quickly became the organization's primary symbol.