National TV commercial for Acura luxury automobiles created by Darren T Johnson. Darren Thure Johnson.
Acura national TV spot for Integra created by Darren T Johnson. Two guys head to Las Vegas for a weekend of fun only to have it end rather abruptly.
High profile television commercial for Acura automobiles by Darren Johnson.
Acura automobiles
These spots were a blast to make.
Acura and Honda North America wanted to get away from the feature focused type of messaging they'd been doing and start telling stories again.
What's better than a road story?
So we featured some of the classic road trips: up the coast to San Francisco, New York to Boston and my favorite, LA to 'Vegas.
Copywriter: Jeff Bossin
Director: Neil Abramson
Director: Erich Joiner