darren johnson
CREATIVE DIRECTOR | ART DIRECTOR
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Carnation Breakfast Essentials

Trying to figure out where they heck this paragraph will show up. Here? Or over here?

Integrated overlay display banner Never Got Started.

Revamped main website for Carnation Breakfast Essentials. 

Fully integrated mobile messaging for Carnation Breakfast Essentials.

Updated Facebook presence featuring new food photography.

Instagram launch for Carnation Breakfast Essentials featuring updated food photography.

Pinterest launch optimized for mobile viewing and featuring updated photography.

Integrated, sight specific display banner for Carnation Breakfast Essentials.

Integrated, sight specific display banner for Carnation Breakfast Essentials.

 

carnation breakfast essentials

NEVER GOT STARTED: 

I grew up with this brand. So I was thrilled to be able to help market it in a fresh way. 

The approach was two-fold: find a problem that the product could solve and then revamp the visuals to remind consumers that it's food. 

And it worked thanks to a new TV campaign, fresh new photography and complete digital integration that included a website overhaul. Velocity has returned, shipments are way up and we helped take shelf space away from Kellogg's. 

 

Copywriter: Mitch Obatake

Sr. Digital AD: Manaf Al-Naqeeb

Director: Kevin Smith