Carnation Breakfast Essentials
Trying to figure out where they heck this paragraph will show up. Here? Or over here?
Integrated, sight specific display banner for Carnation Breakfast Essentials.
carnation breakfast essentials
NEVER GOT STARTED:
I grew up with this brand. So I was thrilled to be able to help market it in a fresh way.
The approach was two-fold: find a problem that the product could solve and then revamp the visuals to remind consumers that it's food.
And it worked thanks to a new TV campaign, fresh new photography and complete digital integration that included a website overhaul. Velocity has returned, shipments are way up and we helped take shelf space away from Kellogg's.
Copywriter: Mitch Obatake
Sr. Digital AD: Manaf Al-Naqeeb
Director: Kevin Smith