Albertsons grocery chain
CRAZY ABOUT FOOD:
There's no shortage of places to buy groceries. So how do you break through the clutter of the yammering of this week's special on paper towels and create a sense of differentiation in the consumer's mind?
Stand for something.
And if you sell food, it makes sense to stake out that real estate with a clear and compelling message.
Copywriter: Mitch Obatake
Director: Sean Ehringer