Anthem launch commercial for Intuit TurboTax with voice over by Mark Paul Gosselaar
Thirty second TV commercial for Intuit TurboTax software created by Darren Johnson.
National Television commercial for Intuit TurboTax created by Darren Johnson.
National Network television commercial for Intuit TurboTax created by Darren Johnson late season.
National thirty second television Commercial for Intuit TurboTax created by Darren Johnson and directed by Marcus McCollum
intuit turboTax
TAXES MADE EASY, TAXES DONE RIGHT:
I worked on the TurboTax business for nearly 10 years. Every season was a new challenge, but in the end the work, well, worked.
In 2005 TurboTax's revenue was $2.04B and featured a single TV spot. In 2013 revenue had more than doubled to $4.15B and we were the single largest media buyer in the US during the tax season.
I made hundreds of ads and commercials for TurboTax during that time. Here's a few samples of the last campaign I created for them called "It's more than a paycheck" plus a few fun spots that still make me laugh.
On an interesting side note, many of these TurboTax spots on iSpot.tv are misattributed to Weiden + Kennedy. Either a compliment to the work or a demonstration of the gravitational pull of the W+K brand.