TAXES MADE EASY, TAXES DONE RIGHT:
I worked on the TurboTax business for nearly 10 years. Every season was a new challenge, but in the end the work, well, worked.
In 2005 TurboTax's revenue was $2.04B and featured a single TV spot. In 2013 revenue had more than doubled to $4.15B and we were the single largest media buyer in the US during the tax season.
I made hundreds of ads and commercials for TurboTax during that time. Here's a few samples of the last campaign I created for them called "It's more than a paycheck" plus a few fun spots that still make me laugh.
On an interesting side note, many of these TurboTax spots on iSpot.tv are misattributed to Weiden + Kennedy. Either a compliment to the work or a demonstration of the gravitational pull of the W+K brand.