carnation breakfast essentials
NEVER GOT STARTED:
I grew up with this brand. So I was thrilled to be able to help market it in a fresh way.
The approach was two-fold: find a problem that the product could solve and then revamp the visuals to remind consumers that it's food.
And it worked thanks to a new TV campaign, fresh new photography and complete digital integration that included a website overhaul. Velocity has returned, shipments are way up and we helped take shelf space away from Kellogg's.
Copywriter: Mitch Obatake
Sr. Digital AD: Manaf Al-Naqeeb
Director: Kevin Smith